Skip to content
The Blue Thing

Knowledge base

Down-to-earth answers to the questions business owners ask us most about AI, chatbots and automation. No jargon, real numbers.

What does an AI chatbot cost in 2026?

Updated: August 2026

Off-the-shelf chatbot software starts at a few tens of euros per month; custom builds range from roughly €2,500 to €40,000. What determines the price, which recurring costs to expect and what to look for in a quote.

Read the article

Implementing AI in your business: where do you start?

Updated: August 2026

Do not start with the technology but with the work that comes back every week. A down-to-earth step-by-step plan for SMEs without a technical background, from first inventory to first working solution.

Read the article

AI quick scan: free or paid, what do you really get?

Updated: August 2026

Many providers offer a free AI scan. Sympathetic, but usually it is a sales call in disguise. The difference with a paid scan and what to look for when choosing.

Read the article

Automating quotes with AI in 2026: what it can and cannot take over

Updated: August 2026

AI can read a quote request, look up the data, prepare a draft in your own template and keep track of follow-ups. Pricing decisions and estimating custom work stay with people. What you need to get started.

Read the article

Assessing damage photos with AI in 2026: how it works and what it costs

Updated: September 2026

AI recognises the part, the type of damage and the extent on a damage photo, asks for a better photo when needed and prepares the file. The final price and hidden damage remain human work. How it works, what it costs and which ground rules apply.

Read the article

An AI phone assistant outside office hours in 2026: what it should and should not do

Updated: September 2026

An AI phone assistant should answer, say it is an assistant, record the question, answer standard questions, book appointments and put emergencies straight through. Promising prices, handling angry customers and pretending to be human are not part of it. The boundaries, a sample call and what it costs.

Read the article

AI for installers in 2026: five places where it saves time right away

Updated: September 2026

Breakdown calls outside office hours, meter cupboard and boiler photos up front, quotes for charging points and heat pumps, job sheets dictated from the van, maintenance visits scheduled. Five places where AI saves time in an installation company right away, and where to start.

Read the article

What does an AI phone assistant cost in 2026?

Updated: September 2026

An AI phone assistant has three cost items: one-off building and set-up, call costs per minute and maintenance. Off-the-shelf services start at a few tens of euros per month, custom work runs in the market from roughly €3,000 to €25,000. What makes up the price, a worked example for the minutes and what to look for in a quote.

Read the article

Automating email order intake at a wholesaler in 2026

Updated: September 2026

AI reads orders from PDF, Excel, plain email or a photo of an order list, matches the lines to your article file, applies the customer price and prepares a draft order in your ERP. Uncertain lines never go through automatically. What you need and what to look for.

Read the article

Chatbot or AI assistant: the difference in plain language

Updated: September 2026

A chatbot follows a script or recognises keywords and only answers what was entered beforehand. An AI assistant understands the question, looks in your own knowledge and systems, reads photos and carries out tasks. Five differences, when a chatbot is enough and when you need an assistant.

Read the article

Still have a question? Ask the assistant.

The assistant knows our services and approach and answers right away. Prefer personal contact with Ralf? That works too.

Get in touch
Intro call